We accept and commit that our prioritised responsibility is to develop healthier, safer, more efficient and sustainable processes for our children, our employees and our world.
In this framework, when we are taking decisions about our business, we continously work on minimising our environmental footprint by minimising waste, maximising recycling and refusing to use any raw material that can harm the nature, human, plants and animals.
 
For us it is extremely important be honest, fair and transparent not only to our customers but also to everyone we interact.
Our basic principle is “Either be seen as you are or be as you are seen”.
So neither we are different from what you see nor our products are different from what we.
 
We believe that promise is a big responsibility and keeping promises is high ethics.
We never commit promises that we can’t keep, we keep our promises whatever happens.
 
We think that raising healthy, intelligent and successful generations is possible by a healthy childhood supported by games.
So we believe that our most improtant responsibility to support this process by producing healthy-safe-quality toys.
We love our children, country, world and job very much.
We are so cheerful and full of happiness.